When I was a teenager, my family used to take frequent weekend road trips up north to visit my grandparents, and there was this one particular commercial for a local double-glazing and home improvement company that seemed to play on loop. Every time we tuned into the regional independent radio station along the motorway, without fail, this advert would come on.
The commercial was promoting energy-efficient windows and conservatories. What really made it stick in your head, though, was a ridiculously upbeat rhyming jingle backed by a cheerful brass fanfare. It featured a quirky voiceover artist who spoke in a broad regional accent, delivering a punchy catchphrase at the end about keeping the winter chill out and saving money on heating bills. It was broadcast so consistently that before long, my sister and I knew every single word and inflection by heart.
To be honest, my feelings towards it were a bit of a mixed bag. On one hand, after hearing it four or five times over the course of a two-hour drive, it could become thoroughly grating. It definitely bordered on being an earworm that you just couldn't shake off for the rest of the afternoon.
On the other hand, looking back, it turned into an odd sort of comforting family tradition. Whenever that cheesy tune came over the car speakers, it signalled that we were roughly halfway to our destination. So despite how irritating it felt at the time, it ended up becoming quite a nostalgic soundtrack to those long family drives.