Victorian Chromolithographic Posters
- AAs a result, consumer demand surged, proving the persuasive power of visual imagery over plain text.
- BDuring the nineteenth century, the invention of chromolithography revolutionised commercial print production across Europe.
- CThis new printing technique enabled the mass reproduction of vibrant, multi-coloured images on large paper sheets.
- DCommercial artists seized upon the technology to design bold pictorial posters for theatrical productions and household products.
- ESuch striking visual displays quickly transformed drab industrial city walls into open-air art galleries.