IELTS Speaking Part 1

Advertisements: questions and Band 8 answers

The examiner asks three to five short questions on two or three everyday topics in the first four to five minutes. Here are 5 questions about advertisements written by BandLadder in the examiner's style, each with a Band 8 sample answer. Aim for two or three sentences each: answer, reason, one detail.
  • 5 questions
  • 5 Band 8 answers
  • 4 to 5 minutes

5 answers

Sample answers

1

Do you see many advertisements in your daily life?

Yes, absolutely. They are practically everywhere nowadays. Whenever I scroll through social media or wait at a bus shelter, I am bombarded with promotions. Just yesterday on my commute into central London, nearly every underground carriage was plastered with posters for musicals and food delivery services.

2

What kind of advertisements do you usually notice?

To be honest, I mostly pay attention to adverts that use clever humour or striking visuals. Anything that feels overly pushy or dull just gets tuned out. Last week, I saw a really witty billboard for an oat milk brand that genuinely made me chuckle on the high street.

3

Have you ever bought something because of an advert?

I have, though not very often. A couple of months ago, I kept seeing a targeted video ad for an ergonomic travel pillow. The demonstration looked so convincing that I finally caved in and ordered it, and to be fair, it turned out to be brilliant.

4

Do you prefer watching adverts on television or online?

I suppose I prefer television ones, mainly because online ads tend to be far more intrusive. On a video-sharing website, you often have to sit through unskippable adverts before a clip starts, whereas on telly, you can just put the kettle on during the commercial break.

5

Would you ever like to be in an advertisement?

No, definitely not! I am pretty camera-shy, so the idea of appearing on a massive screen or in a promotional clip sounds mortifying. I would much rather work behind the scenes, perhaps helping to brainstorm the creative concepts or the marketing strategy instead.

Details are invented. Use the shape, not the sentences: examiners mark memorised answers down.

Answer out loud and get a band

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7 words

Useful vocabulary

  • bombarded with

    having a huge amount of something directed at you

  • plastered with

    covered completely with signs or images

  • tuned out

    ignored or stopped paying attention to something

  • caved in

    finally agreed or gave in to an impulse

  • intrusive

    annoying because it interrupts or invades your space

  • put the kettle on

    informal British phrase for making a cup of tea

  • mortifying

    extremely embarrassing or uncomfortable

  • →Use precise verbs such as 'tune out', 'scroll past', or 'catch my eye' instead of simply saying 'see'.
  • →Reference everyday settings like bus stops, billboards, or video platforms to give realistic and natural answers.
  • →Contrast positive aspects like witty commercials with drawbacks like annoying pop-ups to show range.

Keep practising

More Part 1 topics

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