The most striking feature is the steady decline in television viewing among teenagers, from 21 hours a week in 2005 to 9 hours in 2025. After a brief dip in 2008, the figure stabilised, but from 2012 onwards there was a sharp drop each year as streaming services became popular.
Written by Fizza Butool Zaidi and Ali Zaidi
11 alternatives
Other words for “fall”
1.a decrease
nounWriting and SpeakingThe neutral partner of a fall. 'A decrease in' for the thing, 'a decrease of' for the amount.
There was a decrease of 8% in household water use.
2.a drop
nounWriting and SpeakingA clear fall between two points; slightly more vivid than a fall.
The chart shows a drop of 5,000 visitors between July and August.
3.a decline
nounWritingA gradual, longer-term fall.
The figures show a steady decline in newspaper sales after 2005.
4.a downward trend
noun phraseWritingThe overall direction over several points; good for an overview.
Birth rates followed a downward trend in all four countries.
Don't swap blindly: Not for one isolated fall.
5.a dip
nounWriting and SpeakingA small fall that is usually followed by recovery.
After a brief dip in 2014, visitor numbers continued to rise.
Don't swap blindly: Not for a large or lasting fall.
6.a reduction
nounWritingA fall that someone caused, such as a policy or a decision.
The new law led to a reduction in plastic bag use of around 80%.
Don't swap blindly: It suggests a cause. For data with no stated cause, 'a fall' is safer.
7.a slump
nounWritingA sudden fall that stays low, typical of sales and economies.
The slump in car sales lasted from 2009 until 2011.
8.a downturn
nounWritingA period when business or economic activity weakens.
Hotel bookings fell sharply during the economic downturn of 2009.
9.a collapse
nounWritingA sudden, severe fall to a very low level.
The collapse of the fishing industry cut local employment by half.
Don't swap blindly: Only for dramatic falls; it overstates an ordinary decline.
10.a contraction
nounWritingA formal, economic word for something getting smaller: an economy, a market, output.
Manufacturing output saw a contraction of 3% in 2020.
11.a cut
nounWriting and SpeakingA deliberate reduction, decided by someone.
A cut in public funding meant fewer evening classes after 2012.
Don't swap blindly: Not for natural changes such as rainfall or birth rates.
Paraphrasing
How to paraphrase “fall” well
- Use the adjective that matches the adverb you would use with the verb: fell sharply = a sharp fall; declined gradually = a gradual decline.
- Decide whether the chart shows a cause. If it does not, avoid reduction and cut, which imply someone acted.
- Write the amount and the point in time together: 'a fall of 12% between 2015 and 2016' is more useful than a stronger adjective.
Band tip: the public IELTS Writing band descriptors for Lexical Resource describe Band 7 as using “less common lexical items” with “some awareness of style and collocation”. A synonym that changes your meaning or breaks a collocation works against you, so choose the word that fits the sentence, not the rarest one you know.
In context
Use it in an answer
Frequently asked questions
What nouns can I use instead of 'a fall' in Task 1?+
A drop and a decrease are neutral. A decline is gradual, a dip is small and temporary, a slump is sudden and lasting, and a downturn refers to economic activity. Choose by the shape of the line.
What is the difference between a reduction and a fall?+
A reduction suggests someone reduced something on purpose. A fall just describes the change. If the chart shows no cause, use a fall, a drop or a decline.
Is 'a downfall' a synonym for a fall in data?+
No. A downfall is the loss of power or success of a person or organisation. It is never used for falling figures.
How do I say a figure stopped falling?+
Use level off, stabilise or bottom out. For example: 'Unemployment bottomed out at 4% in 2019 and then rose slightly.'
Practise
See real answers to paraphrase
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